Tri-Cities' Jingle Bell Parade to now be managed by Grand Haven Coast Guard Festival
The popular Jingle Bell Parade that takes place in Grand Haven each year is changing hands, officials announced Friday, March 6.
GRAND HAVEN — The popular Jingle Bell Parade that takes place in Grand Haven each year is changing hands, officials announced Friday, March 6.
The Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg said the parade will transition to the leadership of the Grand Haven Coast Guard Festival beginning this December.
A reason for the decision was not provided.
The Chamber organized and hosted the holiday tradition since 1992, bringing families, businesses and neighbors together to celebrate the spirit of the season.
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“As an organization dedicated to building community and supporting local traditions, it has been a privilege for the Chamber to lead the Jingle Bell Parade for so many years,” said Mark Allen, president and CEO of the Chamber of Commerce.
“We are equally excited to see this holiday favorite enter its next chapter under the leadership of the Grand Haven Coast Guard Festival. Their deep roots in community celebration and event management make them the perfect partner to carry this tradition forward for many years to come. We know the Jingle Bell Parade is in exceptional hands with their dedicated team,” Allen said.
“We are grateful for the Chamber’s leadership of the Jingle Bell Parade and are honored to continue the tradition of this valued community event,” said retired U.S. Coast Guard Commander Tracy Riley, who serves as executive director for the Grand Haven Coast Guard Festival. “Our team is committed to preserving the parade’s legacy and traditions while ensuring it thrives for future generations. We look forward to building on the strong foundation of the Jingle Bell Parade the Chamber has created.”
The Coast Guard Festival, which takes place at the end of July each year in Grand Haven, has been in place since 1924 and draws over 350,000 visitors annually.
For Jingle Bell Parade questions regarding future participation, scheduling or volunteer opportunities, contact the Grand Haven Coast Guard Festival at 616-846-5940 or visit coastguardfest.org.
— Submitted by the Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg. To submit a news tip, email newsroom@ottawanewsnetwork.org.
